Graymatter Marketing + Media
Account Executive

Oct. 2023 – Mar. 2024

• Serving as the primary point of contact for clients in the capacity of an account executive, facilitating communication, addressing concerns, and ensuring client satisfaction with services rendered.
• Led end-to-end campaign management processes, from conceptualization to execution, coordinating cross-functional teams and resources to deliver campaigns on time, within budget, and to the highest quality standards.
• Collaborated closely with internal creative and media teams to develop innovative and compelling marketing collateral and media assets that resonated with target audiences and achieved desired outcomes.
• Conducted thorough performance analysis and evaluation of campaigns and initiatives, leveraging metrics and KPIs to assess effectiveness, identify areas for improvement, and optimize strategies for future success.

PVRPV
Marketing Assistant​

Apr. 2023 – Sept. 2023

• Provided administrative support to management, including scheduling meetings, preparing presentations, managing calendars, and maintaining accurate records and documentation, to facilitate efficient workflow and operations.
• Created copy and graphics for daily social media posts, ensuring punctuality and uniform aesthetic. Utilized Meta Business Suite and Ad Manager to automate and manage various pages and platforms (i.e., Facebook, Instagram, Reels).
• Worked with the web development team to create copy and assets for new website designs and enhancements, including forms, new pages, and UX design.
• Designed and printed physical media such as booklets, brochures, maps, vinyl applications, LED, signage, identification cards, internal documents, forms, merchandise and more.

Scotiabank
Senior Financial Services Representative

Aug. 2018 – Aug. 2019

• Leveraged in-depth knowledge and expertise in financial planning to offer customized solutions aligned with clients’ financial goals, needs, and risk tolerance levels.
• Provided expert guidance and assistance to clients seeking mortgage solutions, advising on mortgage products, terms, and financing options to support their homeownership aspirations.
• Facilitated lending transactions by assessing client needs, recommending appropriate lending products, and guiding clients through the loan application and approval process with professionalism and efficiency.
• Offered strategic investment advice and portfolio management services, analyzing market trends, assessing risk-return profiles, and recommending diversified investment strategies to optimize returns and mitigate risks.
• Maintained a thorough understanding of regulatory requirements and compliance standards governing the financial services industry in Canada, ensuring adherence to applicable laws, regulations, and internal policies at all times.

CIBC
Small Business Associate

Apr. 2016 – Aug. 2018

• Organization and maintenance of critical business documentation, implementing efficient filing systems and digital repositories to streamline accessibility and retrieval of information.
• Exhibited proficiency in financial administration tasks, including invoicing and expenses management, ensuring accuracy and compliance with established protocols.
• Exercised a keen eye for detail in all tasks and responsibilities, ensuring thoroughness and accuracy in documentation and execution to uphold quality standards and mitigate risks.
• Diligently managed the advisor’s calendar, meticulously scheduling appointments, meetings, and events to optimize time utilization and ensure timely attendance to all commitments.
• Responded promptly to client inquiries, requests, and emergencies, delivering timely and effective financial guidance and solutions to address their needs and concerns outside of regular business hours.

CIBC
Bank Teller

Sept. 2015 – Mar. 2016

• Operated the front teller wicket at CIBC in Huntsville, Ontario.